Serum. I know. Bet you’re asking the same questions as I did – what is it? Why is it good? Where should it be used? Is it not for the hair?! There are loads of different types out there, is it not just one of those unnecessary expenses that shops are constantly promoting to make you spend yet more pennies? Well, surprisingly, no. And I’ll tell you for why…..(in my best Bryn voice from Gavin and Stacey). You all know about face cream – again there are several thousand out there but it is relatively easy to work out which is the best for you – if you’re skin flakes off your face then it is dry, if it is shiny then it is greasy, etc.
Most of us use face creams as part of our daily routine – it keeps the skin moisturised, protected and comfortable. But what do you know about serum? Like building a house, there is no point in building it without some solid foundations and this is what a serum provides to your skin. A serum should be used under your daily face moisturiser to ensure that it has the optimal effect to keep you looking youthful.
Serum often has a much lighter texture than cream, often it does not contain oil and therefore does not have the same protective properties as a good face cream does, such as SPF (therefore you still need to use one of those too!). The serum is a concentrate of active substances which are designed to penetrate the skin. Not all serums have the same effects, so it is important to spend a little time finding the one that suits you – some of them firm the skin, other moisturise, and some smooth your wrinkles and balance your skin tone.
If, (not quite like me 129 days to go!!) you are in the age range of 30 and above then it is time to start thinking more long term about your skin care. There is a serum out there for every skin type – for example if you are struggling with blemished skin then use an oil free serum that will regulate the amount of grease in your face and thus help fix the problem of an oily appearance.