Parfilm! – Perfume and the Movies

After legendary director Stanley Kubrick (2001, Clockwork Orange, The Shining!) read the book Das Parfum (1985) by Patrick Süskind, he concluded that this was an “unfilmable novel.” In 2006, Tom Tykwer (Run Lola Run, 1998) accepted the challenge and showed the world that the combination of perfume and film is a winner! Another move that brought together the worlds of film and fragrance is the black-and-white classic “The Women” with Joan Crawford, which is based in a perfume shop.

In this case it was a film inspired by perfume and the art of making it, but there are also perfumes inspired by films.
Yves Saint Laurent honoured the film industry with their fragrance Cinema, which they launched in 2004. The colour and the text on the bottle are inspired by the Oscar statuette.

In 2008, Ralph Lauren launched his fragrance Notorious, which is named after the Hitchcock classic. The perfume is inspired by the glamor of Hollywood and the actors Faye Dunaway in The Thomas Crown Affair (1968), Lauren Bacall in The Big Sleep (1946) and Ingrid Bergman in Notorious. (1946)

And if we move to the other end of the spectrum, far away from legends like Hitchcock and Lauren, we find Tara Reid. She was so excited to be back on the big screen with the film “Sharknado”, that she launched the fragrance “Shark by Tara” in 2014.

Ms. Reid is of course not the only actor to release a perfume. She is in the company of stars like Jennifer Aniston and Antonio Banderas. Action star Bruce Willis has dropped not just one but 3 fragrances of his own. Other perfumed stars who’ve made appearances in films are Paris Hilton, Nicki Minaj, 50 Cent, Rihanna and many many more.

The film industry has realised that the combination of perfume and movies works well, and there’s plenty of perfume merchandise for blockbusters, even for kids!

There are of course plenty of examples of perfumes popping up in movies. Here’s a few we can think of off the top of our heads:
Black Swan (2010), where we see a Chanel No. 5, despite the fact that actress Natalie Portman is the face of Dior(!)

In American Psycho (2000), Christian Bale has a Yves Saint Laurent Pour Homme on his shelf.

And in the classic Working Girl (1988), Sigourney Weaver asks for a Guerlain Shalimar.

Do you have any examples of film and perfume combinations? Leave a comment! 🙂

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