Jovan Perfume & Women's Fragrance

Jovan firmly put sex into advertisement. Before Jovan it was subtle, with hints of a sexual nature as to what the scent could do for the individual, with Jovan it was headlines such as "Sex Appeal for Sale. Come in and get yours." and "Drop for drop, Jovan Musk Oil has brought more men and women together than any other fragrance in history."
Jovan implemented a sexual marketing strategy that proved to be a very smart venture; their sales soared from $1.5 million in 1971 to $77 million by 1978.
Jovan's Advice: "Get Your Share"…

Jovan Timeline

1971

2011

2010

2010

SATISFACTION FOR WOMEN

Satisfaction for Women by Jovan. It opens with the notes of...

1992

1992

WHITE MUSK

White Musk by Jovan. This is a floral and woody fragrance for...

1972

1972

MUSK FOR WOMAN