Jovan Perfume & Women's Fragrance
Jovan firmly put sex into advertisement. Before Jovan it was subtle, with hints of a sexual nature as to what the scent could do for the individual, with Jovan it was headlines such as "Sex Appeal for Sale. Come in and get yours." and "Drop for drop, Jovan Musk Oil has brought more men and women together than any other fragrance in history."
Jovan implemented a sexual marketing strategy that proved to be a very smart venture; their sales soared from $1.5 million in 1971 to $77 million by 1978.
Jovan's Advice: "Get Your Share"…