Abercrombie & Fitch Aftershave & Men's Fragrance

Abercrombie & Fitch is a leading American-born fashion and fragrance retailer for men that targets a very specific, trendy, modern, upcoming cross section of the population – namely those who are 18 – 22 years old. The company was originally established in 1892 in New York City and has since become renowned worldwide with a total of 1055 stores spanning all over Europe, the majority being in the USA and most recently an expansion into Asia, with stores in Singapore, Tokyo and Hong Kong.

Abercrombie & Fitch have 3 concept brands encompassing several areas of fashion and fragrance, apart from its birth name that are referred to as subsidiaries amongst men's clothing but in fact operate under the same umbrella: Hollister Co. is the largest of the brands and is based on a 'southern Californian' image and is aimed at teenagers 14 through 18, with prices lowers than those of its parent brand and 578 stores worldwide. Abercrombie Kids was introduced in 1998 with the aim of attracting a younger audience to the brand – it currently has 160 stores internationally and targets consumers aged 7 to 14. The final part of the umbrella is made up by Gilly Hicks, who is known as the 'cheeky cousin' of Abercrombie & Fitch and who's theme was originally inspired by the phrase “Down Under” and currently has 28 stores worldwide that offers lounge wear and underwear to women for ages 18 and up.

The signature scent of Abercrombie & Fitch 'Fierce' was first launched in 2002 and is a leading men's fragrance. As with many areas of the brand, the scent does not come without controversy – in 2009 Abercrombie & Fitch filed a law suit against Beyonce Knowles when she launched her scent 'Sasha Fierce', claiming that it infringed the trademark of its very own aftershave 'Fierce'. Other popular scents include 41 Cologne (2007), Colden (2009), Abercrombie HOT (2013) and the re-branded original cologne Woods from 1990.

Abercrombie & Fitch have never been shy of the spotlight, often sparking negativity and this is no less true for their marketing and branding campaigns. Unlike most other men's fashion labels, Abercrombie & Fitch will only use models who work for them and have a lengthy selection process for the privilege. Famous successful models from the past have included Channing Tatum (US Actor), Jeremy Bloom (11 times gold medallist in men's freestyle skiing), Brandon Jones (US Actor) and Tom Welling (US Actor).

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Abercrombie & Fitch Timeline

2001
2017
2016
2016
First Instinct
FIRST INSTINCT

First Instinct by Abercrombie & Fitch is a aromatic fragrance for...

2014
2014
Fierce Confidence
FIERCE CONFIDENCE

Fierce Confidence by Abercrombie & Fitch is an aromatic fragrance...

2013
2013
AbercrombieHOT
ABERCROMBIEHOT

AbercrombieHOT by Abercrombie & Fitch is an aromatic fragrance...

2010
2010
Woods
WOODS

Woods by Abercrombie & Fitch is a woody and aromatic fragrance...

2009
2009
COLDEN COLOGNE

Colden Cologne by Abercrombie & Fitch is an aromatic and spicy...

2007
2007
Cologne 41
COLOGNE 41

Cologne 41 by Abercrombie & Fitch is a woody and aromatic...

2002
2002
Fierce
FIERCE

Fierce by Abercrombie & Fitch is a woody and aromatic fragrance...

Abercrombie & Fitch
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FROM ONLY
£57.55
Abercrombie & Fitch Fierce Confidence
FIERCE CONFIDENCEFierce Confidence by Abercrombie & Fitch is an aromatic fragrance...
FROM ONLY
£28.05
Abercrombie & Fitch First Instinct
FIRST INSTINCTFirst Instinct by Abercrombie & Fitch is a aromatic fragrance for...