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Benetton Aftershave & Men's Fragrance

The Italian fashion giant Benetton was founded in 1965 by Luciano Benetton. In order to start his business he had to sell his brother's bicycle so that he could buy a knitting machine. He used the machine to make colourful sweaters that he sold to local stores. Luciano opened his first Benetton store in Belluno, in 1966. Only 3 years later the first store in Paris opened – all run by himself and his family.

The brand became extremely popular in the 1980's, when it was awarded the Grand Prix de la Publicité (Great Prize in Advertisement) in France. Benetton continued having great success and in 2005 the brand celebrated having 5000 stores throughout the world, including the huge flagship store on Oxford Street in London.

Benetton isn't just known for its clothes and provocative advertising campaigns, they've also released a wide range of excellent fragrances. Among the most popular men's fragrances we find Hot (1997), a woody and citric fragrance for women and men with mandarin, bergamot and lemon, Inferno Paradiso (2001), and Essence (2008). The scents play with the basic concepts of the brand: colours, tonalities, shapes and freshness.

Colors de Benetton Men is another classic, an oriental woody fragrance which first appeared in 1987. It was created by Ann Gottlieb with notes of coriander, lavender, green leaves, fir, jasmine and sandalwood. The follow-up United Colors of Benetton Man was created in 2006 and features woody notes, black currant and bergamot.

Benetton Timeline

1986
2013
2012
2012
Cold Silver
COLD SILVER

Cold Silver by Benetton is a woody and aromatic scent for men....

Let's Move
LET'S MOVE

Let's Move by Benetton is an aromatic and fresh fragrance for...

2010
2010
Benetton Nero
BENETTON NERO

Benetton Nero by Benetton is a woody and aromatic fragrance for...

Blu Man
BLU MAN

Blu Man by Benetton. This is a aromatic fragrance for men. It...

Verde Man
VERDE MAN

Verde Man by Benetton. This is a fresh and woody fragrance for...

2008
2008
Energy Man
ENERGY MAN

Energy Man by Benetton. This is a aromatic and fresh fragrance...

Essence
ESSENCE

Essence by Benetton. This is a fresh fragrance for men. It...

2007
2007
B-United Jeans
B-UNITED JEANS

B. United Jeans Man by Benetton. This is a floral and woody...

Pure Sport
PURE SPORT

Pure Sport by Benetton. This is a fresh fragrance for men. It...

2006
2006
Unisex
UNISEX

Unisex by Benetton. This is a fresh and aromatic fragrance for...

2004
2004
Paradiso Inferno Blue
PARADISO INFERNO BLUE

Paradiso Inferno Blue by Benetton. This is a fresh and woody...

2003
2003
B United
B UNITED

B United by Benetton. This is a fresh and aromatic fragrance for...

2002
2002
B Clean Soft
B CLEAN SOFT

B. Clean Soft by Benetton. This is a fresh and woody fragrance...

B. Clean Relax
B. CLEAN RELAX

B. Clean Relax by Benetton is an aromatic fragrance for women and...

Clean Energy
CLEAN ENERGY

Clean Energy by Benetton. This is a fresh and woody fragrance for...

2001
2001
Sport
SPORT

Sport by Benetton. This is a fresh and woody fragrance for men....

1999
1999
Funtastic Boy
FUNTASTIC BOY

Funtastic Boy by Benetton. This is a fresh citrus fragrance for...

1997
1997
Cold
COLD

Cold by Benetton. This is a aromatic and fresh fragrance for both...

Hot
HOT

Hot by Benetton. This is a fresh and woody fragrance suitable for...

1987
1987
Colors
COLORS

Colors by Benetton. This is a fresh and woody fragrance for men....

Benetton
Collections
FROM ONLY
£7.10
Benetton Cold
COLDCold by Benetton. This is a aromatic and fresh fragrance for both...
FROM ONLY
£3.95
Benetton Hot
HOTHot by Benetton. This is a fresh and woody fragrance suitable for...