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Diesel Aftershave & Men's Fragrance

Diesel was founded in 1978 by Renzo Rosso and the company is best known for its denim and fragrance collections. The brand was founded with the intention of becoming a leading fashion house for a younger generation of consumers and their popularity soon rose to new heights. It is this intention which also saw Diesel implementing innovative marketing strategies such as using video games as marketing platforms for their clothing range. The company is believed to be the first ever to market its clothing by such means! It wasn't just Rosso's intentions which saw the company rise through the global fashion ranks, but also the creative genius of Wilbert Das, who's first ever job after finishing his studies was in fact to design the men's collection at Diesel, which in 1993 earned him the position of creative director at the fashion house. It was in fact Das' vision which guided the company's fashions and international marketing strategies for nearly 20 years until his departure in 2009, which is when Bruno Collin took over his position as creative director.

Throughout the years, Diesel has always aimed its products at young adults which explains their quirky means of product presentation and packaging, especially in their fragrance collection. Their products can now be found in over 300 different Diesel-branded stores and more than 5000 retail outlets worldwide. It has been said that Diesel even goes as far as intentionally arranging and presenting their store merchandise in a confusing way so that shoppers would have no choice but to interact with the sales staff.

Diesel's first ever fragrance was simply called Diesel, a unisex fragrance launched in 1996. Shortly after that Diesel released their first ever men's fragrance, Plus Plus Masculine (1997), a warm and woody Oriental fragrance which complimented the masculinity of their young consumers. Other popular men's fragrances and aftershaves released by Diesel include the aromatically fresh and spicy special edition Green Masculine (2003), the aromatic fougere notes of Fuel For Life (2007), the Oriental woody and citrus notes of Only The Brave (2009), the softly spiced aquatic notes of Fuel For Life Summer (2010) and the sweet fruity accords of Only The Brave Tattoo (2012) to name but a few.

DIESEL – be young, be daring.

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Diesel Only The Brave Eau de Toilette 200ml Spray
(7)
Diesel Only The Brave Eau de Toilette 35ml SprayGood Choice, would recommend
Nicola Vesper,
Review for "Diesel Only The Brave Eau de Toilette 35ml Spray" version

I bought this at the last minute before Christmas and it arrived promptly. My son (14) was delighted and said even his teacher asked what the lovely smell was!

Diesel Only the Brave Tattoo Eau de Toilette 50ml SprayEasy transaction
Lisa Bennett,
Review for "Diesel Only the Brave Tattoo Eau de Toilette 50ml Spray" version

Was pleased to find this website, with my sons favourite aftershave at a really great price! One extra Christmas present done and dusted...only a few more to go. Delivery was prompt and easy to collect from my local post office. Would use this company again.

Diesel Only The Brave Tattoo Gift Set 50ml EDT + 2 x 50ml Shower GelBetter than the high street
April Kemp,
Review for "Diesel Only The Brave Tattoo Gift Set 50ml EDT + 2 x 50ml Shower Gel" version

Item was excellent, packaged well, delivered quickly and was so much cheaper than the high street. Would recommend the site to anyone and will def use again. A+ for this item and the service.

Diesel Only The Brave Eau de Toilette 200ml SprayExcellent value!
Lewis Cooper,
Review for "Diesel Only The Brave Eau de Toilette 200ml Spray" version

Brought as a present and was the best price around. Love the smell and arrived on time. Thanks again for the great service.

Diesel Fuel For Life Eau de Toilette 30ml SprayFab product and fast delivery!
Louise Campbell,
Review for "Diesel Fuel For Life Eau de Toilette 30ml Spray" version

Ordered for a Christmas present, fantastic price and speedy delivery. Couldn't fault it. Will be buying from here again

Diesel Only The Brave Tattoo Eau de Toilette 75ml SprayGreat scent with lots of compliments
Stephen,
Review for "Diesel Only The Brave Tattoo Eau de Toilette 75ml Spray" version

This one doesn't seem to last as long through the day as the regular only the brave. But I have had lots of nice compliments about it. It's definitely an evening scent.

Diesel Only The Brave Eau de Toilette 200ml Spray200ml for Barely More Than 100ml Elsewhere
Steven Brown,
Review for "Diesel Only The Brave Eau de Toilette 200ml Spray" version

What's to complain about - top quality 200ml bottle of my favourite Diesel - Only The Brave, for barely more than other sites charge for 100mls

Diesel Timeline

2006
2017
2016
2016
Bad
BAD

Bad by Diesel is a woody aromatic fragrance for men. It...

ONLY THE BRAVE EXTREME

Only The Brave Extreme by Diesel is a oriental woody fragrance...

2014
2014
Only The Brave Wild
ONLY THE BRAVE WILD

Only The Brave Wild by Diesel is a woody and spicy fragrance for...

2013
2013
Fuel For Life Spirit
FUEL FOR LIFE SPIRIT

Fuel for Life Spirit by Diesel is a fiery oriental-fougere...

2012
2012
FUEL FOR LIFE L'EAU

Fuel for Life l'Eau by Diesel. This is a fresh and aromatic...

Only The Brave Tattoo
ONLY THE BRAVE TATTOO

Diesel Only The Brave Tattoo for men is described as a dark and...

2011
2011
Fuel For Life Denim
FUEL FOR LIFE DENIM

Fuel For Life Denim by Diesel. This is a fresh and woody...

2009
2009
Only The Brave
ONLY THE BRAVE

Only The Brave by Diesel. This is a fresh and oriental fragrance...

2007
2007
Fuel For Life
FUEL FOR LIFE

Fuel For Life by Diesel. This is a fresh, floral and woody...

Diesel

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Collections
FROM ONLY
£41.15
Diesel Bad
BADBad by Diesel is a woody aromatic fragrance for men. It...
FROM ONLY
£28.65
Diesel Fuel For Life
FUEL FOR LIFEFuel For Life by Diesel. This is a fresh, floral and woody...
FROM ONLY
£46.05
Diesel Fuel For Life Denim
FUEL FOR LIFE DENIMFuel For Life Denim by Diesel. This is a fresh and woody...
FROM ONLY
£29.35
Diesel Only The Brave
ONLY THE BRAVEOnly The Brave by Diesel. This is a fresh and oriental fragrance...
FROM ONLY
£47.05
ONLY THE BRAVE EXTREMEOnly The Brave Extreme by Diesel is a oriental woody fragrance...
FROM ONLY
£35.10
Diesel Only The Brave Tattoo
ONLY THE BRAVE TATTOODiesel Only The Brave Tattoo for men is described as a dark and...
FROM ONLY
£30.35
Diesel Only The Brave Wild
ONLY THE BRAVE WILDOnly The Brave Wild by Diesel is a woody and spicy fragrance for...