Ed Hardy Aftershave & Men's Fragrance

Ed Hardy originally found its place in the global fashion industry following the launch of the Ed Hardy clothing line by Sarah Larson, though the company itself was in fact owned by Christian Audigier, a French fashion designer and entrepreneur. Audigier began his career in the fashion industry at the tender age of 14 and after years of developing himself as a fashion designer he became noticed by a top executive at Macken Jeans, who offered Audigier the opportunity to come work for them in New York. So in his early twenties, while in New York, Audigier began to work with other top brands such as Guess, Levis, Diesel, American Outfitters and many more. He then moved to Los Angeles and teamed up with the owner of Von Dutch, Kenneth Howard, where he would achieve most of his success as a fashion designer. They amicably parted ways in 2004 and Audigier went on to create the now highly popular brand known as Ed Hardy, incorporating the colourful and flashy tattoo designs from famous tattoo artist Don Hardy.

It wasn't until 2008 that Ed Hardy launched its first fragrances, Ed Hardy for Women and Ed Hardy for Men, which it did thanks to the international success of their initial expansion into denim, shoes, bags and accessories. These were quickly followed by a whole series of other fragrances featuring the Ed Hardy name and designs. Some of their most popular fragrances include the Oriental citrus notes of Love & Luck (2008), the aromatically sweet and woody Hearts & Daggers (2009), the deeply warm and spicy masculine notes of Born Wild (2010), the aromatically fresh and spicy Villain for Men (2011) and the aromatically musky Skulls & Roses for Him (2012).

Ed Hardy by Christian Audigier – be different, be true to yourself.