FCUK Aftershave & Men's Fragrance

In April 1997, French Connection began branding their clothes "fcuk" (usually written in lowercase). Large stores are in Manchester and London. Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word "f***" caused controversy. French Connection fully exploited this and produced an extremely popular range of t-shirts with messages such as "fcuk fashion", "fcuk this", "hot as fcuk", "mile high fcuk", "too busy to fcuk", "lucky fcuk", "Fun Comes Usually Kneeling", "fcuk on the beach", etc.
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