Giorgio Beverly Hills Aftershave & Men's Fragrance

Fred Hayman and George Grant established Giorgio Beverly Hills in 1961. It was an extravagant women’s fashion boutique in the heart of Hollywood where you could find luxurious fashion and accessories which couldn't be found anywhere else.

The attention to detail was extraordinary – no man would complain of accompanying his shopping wife/girlfriend here, because as she was browsing designer outfits that couldn’t be found anywhere else, he could relax in style in the custom built billiard room, by the fireplace in the library or at the oak bar where he could have a drink or two. You could even have your fashion items delivered to your door the very next day in a Rolls Royce!

The corner of Dayton Way and Rodeo Drive in Beverly Hills, California was soon to become a hotspot, celebrities such as Frank Sinatra, Natalie Wood, Princess Grace, Ronald Reagan and Charlton Heston would often shop at Giorgio Beverly Hills and in the mid 70s other big brands, including Gucci, Van Cleef & Arpels and Vidal Sassoon, decided to open their own boutiques nearby. Today Rodeo Drive is an international fashion centre and tourist hotspot.

There are several excellent Giorgio Beverly Hills colognes, aftershaves and fragrances for men. Ocean dream for men from 1996 is a fresh cologne with notes of grapefruit, sage and musk. Giorgio Pour Homme (1984) is the counterpart to the female scent Yellow, with the signature yellow and white stripes on the box. It is a woody fragrance with notes of sandalwood, cedar, honey and vanilla. Red for Men is another woody fragrance with classic notes of patchouli, oakmoss, amber and leather. Wings for Men (1994) is a fresh fragrance with top notes of lavender, green notes, neroli, bergamot and lemon.