Order By 6:30pm December 21st For Delivery Before Christmas Day - Click For More Details

Jovan Aftershave & Men's Fragrance

Jovan, sometimes stylized as Jōvan, is a line of musk cologne for men known for it's unique scent and suggestive advertising. It first came out in 1971 when musk oil was becoming a very popular scent. In the 70's people were very interested in natural things and musk, which tends to enhance the body’s own scent, was a perfect fit for this free-spirited decade. The original Jovan Musk was an incredibly powerful skin scent that wasn't too strong but had an incredible longevity, especially considering the low price point. According to some, it would stay on for several days even if you showered or had a bath. The scent flew off the shelves, especially after marketing campaigns that focused on it's seductive qualities.

Jovan firmly put sex into adverts like few fragrance brands had done before. Before Jovan it was subtle, with hints of what the scent could do for the individual, but with Jovan it was headlines like "Sex Appeal for Sale. Come in and get yours." and "Drop for drop, Jovan Musk Oil has brought more men and women together than any other fragrance in history." Their marketing strategy that proved to be a very smart venture; their sales soared from $1.5 million in 1971 to $77 million by 1978.

The brand was also one of the first fragrance brands to sponsor a band, being the main sponsors of the Rolling Stones “Tattoo You” tour in 1982. The rambunctious blues band was a great fit for Jovan and we're sure the concert crowd must have smelled fantastic!

While the original Jovan Musk For Men is still the brand's best-seller they have released plenty of new takes on their classic musk formula. Sex Appeal (1975) did away with any pretences and mixed spices and herbs with musk. Jovan Black Musk (2009) is a modern and darker take on musk oil with sweet undertones.

View all

Jovan Timeline

1972
2011
2010
2010
Satisfaction for Men
SATISFACTION FOR MEN

Satisfaction for Men by Jovan. This is a fresh and oriental...

2009
2009
Black Musk
BLACK MUSK

Black Musk by Jovan. This is a oriental fragrance for men. It...

2004
2004
Heat Fired Up
HEAT FIRED UP

Heat Fired Up by Jovan This is a fresh woody and spicy...

1976
1976
Sex Appeal
SEX APPEAL

Sex Appeal by Jovan is a seductive fragrance. It simulates the...

1973
1973
Jovan Musk For Men
JOVAN MUSK FOR MEN

Jovan Musk For Men by Jovan. This is a aromatic and woody...

Jovan

Articles

THE BEST SUMMER SCENT FOR YOU! – PART TWO
Fragrance families play a big part in your perfect...
AMBERGRIS, CIVET AND MUSK; WHAT ARE THEY AND HOW DO THEY SMELL?
Do you ever wonder where the notes in your perfume come...
Collections
FROM ONLY
£7.35
Jovan Heat Fired Up
HEAT FIRED UPHeat Fired Up by Jovan This is a fresh woody and spicy...
FROM ONLY
£4.35
Jovan Jovan Musk For Men
JOVAN MUSK FOR MENJovan Musk For Men by Jovan. This is a aromatic and woody...