STORM Aftershave & Men's Fragrance
In the early 80’s, Steve Sun, the chief designer and co-founder of the brand together with his wife, were working in the retail fashion industry in London. Steve thought it was possible to make well-designed watches at affordable prices, and by the use of colour and styling, make them a must have fashion accessory. His idea was to encourage the ownership of several watches, so that you could accessorise your outfit. He took a few sketches to his preferred factories, but these were so unusual that the factories did not know what they were. Steve had to work close with these factories to invent new production methods in order to produce the unusual designs that were to become synonymous with STORM.
The STORM watch range has today metamorphosed from its quirky beginnings into a more sophisticated fashion brand, retaining key elements of the STORM signature and Steve’s aims of making quality, well-designed stylish timepieces that are fun!
Today the brand Storm also makes fashion accessories such as fragrances.