Yardley Aftershave & Men's Fragrance

Founded in 1770, Yardley of London is one of the oldest companies for perfumes, cosmetics and toiletries. Between the 19th and the 20th Century, Yardley became a major producer of soap and perfumery, receiving its first Royal Warrant in 1921. Since their creation, Yardley have gained various acknowledgments from the British Royal Family, which awarded them the Royal Warrant of Appointment six times. Yardley have also supplied several British monarchs with toiletries since (and including) Queen Victoria.

In the 60s, Yardley renovated their business and chose British model Twiggy to represent the brand. Twiggy rapidly became a fashion legend and Yardley sold products associated to her image, such as Twiggy Eyelashes and Twiggy Paint. Yardley ultimately became a perfume and cosmetic brand to look up to for British youth in the 60s.

Yardley are famous for using flowers grown in English soil, like Lavender from the South or white Lily. The lavender scent was popular in the Victorian Age and was exported to the U.S in 1880, where it had an immediate success.

Today the most popular male fragrances are Citrus & Wood, Gold and Chrome. Citrus & Wood unites elements of black pepper, oakmoss and sandalwood with top notes of tangy lime and bergamot. Gold has a fresher scent made more intense by the basil and lemon notes. Chrome represents Yardley’s heritage by blending its signature notes, rose and lavender, with apple, bergamot and coriander.

Yardley Timeline

1986
2017
2016
2016
1770
1770

1770 by Yardley is a woody fragrance for men. It contains...

2015
2015
INK

Ink by Yardley is a woody oriental fragrance for men. It...

2013
2013
Chrome
CHROME

Chrome by Yardley is an aromatic and fresh fragrance for...

2011
2011
Citrus & Wood
CITRUS & WOOD

The Citrus & Wood fragrance unites the spice of the orient with...

1987
1987
Gold
GOLD

Gold is a fresh, stylish blend of lemon bergamot with notes of...

Yardley

Articles

FIVE OF MY FAVOURITE.....HAND CREAMS
Read up about my Five Favourite Hand Creams
Collections
FROM ONLY
£16.90
Yardley 1770
17701770 by Yardley is a woody fragrance for men. It contains...
FROM ONLY
£4.60
Yardley Chrome
CHROMEChrome by Yardley is an aromatic and fresh fragrance for...
FROM ONLY
£6.40
Yardley Gold
GOLDGold is a fresh, stylish blend of lemon bergamot with notes of...