Yves Saint Laurent Aftershave & Men's Fragrance

Shooting to fame at an unusually early age, Yves Saint Laurent started his star studded career as one of the best dressed men and aftershave entrepreneurs under the watchful eye of Christian Dior after his prize winning success of an asymmetrical cocktail dress - something that would shape his career and be one of the inspirational and audacious style creations of his life's work. After hearing of his success, Dior immediately hired Laurent, and upon Dior's death in 1957, he replaced Dior as the influential Haute Couture designer for the company.

When the Algerian War of Independence broke out, Laurent was required to join the army and as a result he lost his place at Dior. After a brief stint in hospital, Laurent was able to set up his own fashion and fragrance house in 1962 and this is when his commercial enterprise truly began to flourish, heavily supported by the addition of men's wear in 1974. Based on an image of slick tailoring and french polish, Yves Saint Laurent was keen to build a brand that housed key signature looks for men that could be easily updated with a contemporary twist, and this is something that continues today, long after the death of the founder in 2008 at the age of 71.

Yves Saint Laurent's empire went from strength to strength as he soon found himself embarking on projects outside the fashion world with aftershave and eau de cologne being one of the biggest successes. With flagship stores all over America and worldwide, it is easy to see why this instantly recognisable brand remains so popular and loved, having proudly built a true and loyal fan base from the start. This success did not come without a price though – Laurent was highly criticised throughout his career and no more so than through his scents – he was keen to promote sensual and strong fragrances that mirrored the personalities of his customer base and this was often thought to be unreasonable, judgemental and dominating. This, alongside the criticism that he was encouraging drugs with the aftershave Opium pour Homme (1995) was understandably worrying for Laurent, however the creation of the men's scent Kouros in 1981 silenced most critics as it went on to become one of the modern classics and best sellers of the perfume world to date.

It has to be said that YSL have one of the most fascinating ranges of fragrances for men – all encouraging the freedom of expression, which is what Laurent so strongly believed in. L'Homme (2006) and L'Homme Libre (2011) are some of the best-selling scents that are fresh and youthful as well as being masculine at the same time. La Nuit de L'Homme (2009) is packed full of punch and powerful ingredients and was announced by Laurent as a scent full of contrasts and tensions. Rive Gauche pour Homme was an ode to the collection of shops that sold the luxury menswear and was soon to become an icon of the house's success.

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Yves Saint Laurent Timeline

1970
2017
2016
2016
L'HOMME ULTIME

L'Homme Ultime by Yves Saint Laurent is a woody floral musk...

2015
2015
Kouros Silver
KOUROS SILVER

Kouros Silver by Yves Saint Laurent is a woody, aromatic...

La Nuit de L'Homme L'Intense
LA NUIT DE L'HOMME L'INTENSE

La Nuit de L'Homme L'Intense by Yves Saint Laurent is an oriental...

2014
2014
L'Homme Sport
L'HOMME SPORT

L'Homme Sport by Yves Saint Laurent is a woody and aromatic...

2013
2013
L'Homme Libre Cologne Tonic
L'HOMME LIBRE COLOGNE TONIC

L'Homme Libre Cologne Tonic from Yves Saint Laurent is an...

L'HOMME PARFUM INTENSE

L'Homme Parfum Intense by Yves Saint Laurent is an oriental,...

MAJESTIC ROSE

Majestic Rose by Yves Saint Laurent is a fragrance for both men...

NOBLE LEATHER

Noble Leather by Yves Saint Laurent is an aromatic fragrance for...

SUPREME BOUQUET

Supreme Bouquet by Yves Saint Laurent is a luxury fragrance from...

2012
2012
La Nuit de L'Homme Frozen Cologne
LA NUIT DE L'HOMME FROZEN COLOGNE

This is a new version of Yves Saint Laurent's popular scent La...

2011
2011
Heritage Collection Jazz
HERITAGE COLLECTION JAZZ

Heritage Collection Jazz by Yves Saint Laurent is a woody and...

L'Homme Libre
L'HOMME LIBRE

L'Homme Libre is a fresh and youthful fragrance with top notes of...

M7 Oud Absolu
M7 OUD ABSOLU

M7 Oud Absolu by Yves Saint Laurent is a woody and oriental...

2010
2006
2006
L'Homme
L'HOMME

L’Homme Yves Saint Laurent is a fresh, woody fragrance that...

Opium Orient Homme
OPIUM ORIENT HOMME

Opium Orient Homme by Yves Saint Laurent. Classified as an...

2003
2003
Rive Gauche Homme
RIVE GAUCHE HOMME

Rive Gauche Pour Homme by Yves Saint Lauren is an aromatic and...

2002
2002
M7
M7

2000
2000
Body Kouros
BODY KOUROS

Body Kouros by YSL. This fragrance was launched by the design...

1998
1998
Live Jazz
LIVE JAZZ

Live Jazz by Yves Saint Laurent is a Aromatic Fougere for men....

1995
1995
Opium for Men
OPIUM FOR MEN

Opium for men is a fragrance that brings out the man from within...

1994
1994
Jazz
JAZZ

Jazz by Yves Saint Laurent is a woody and aromatic fragrance for...

1984
1984
Pour Homme
POUR HOMME

Pour Homme by Yves Saint Laurent is a woody and aromatic...

1981
1981
Kouros
KOUROS

Kouros by Yves Saint Laurent is an aromatic fougere fragrance for...

KOUROS ENERGIZING (2014)

Kouros Energizing (2014) by Yves Saint Laurent is a fresh spicy...

Yves Saint Laurent

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Collections
FROM ONLY
£37.90
Yves Saint Laurent Kouros
KOUROSKouros by Yves Saint Laurent is an aromatic fougere fragrance for...
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£36.95
Yves Saint Laurent Kouros Silver
KOUROS SILVERKouros Silver by Yves Saint Laurent is a woody, aromatic...
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£15.95
Yves Saint Laurent L'Homme
L'HOMMEL’Homme Yves Saint Laurent is a fresh, woody fragrance that...
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£44.75
Yves Saint Laurent L'Homme Libre
L'HOMME LIBREL'Homme Libre is a fresh and youthful fragrance with top notes of...
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£59.80
L'HOMME ULTIMEL'Homme Ultime by Yves Saint Laurent is a woody floral musk...
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£50.75
Yves Saint Laurent La Nuit de L'Homme
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£53.80
Yves Saint Laurent M7 Oud Absolu
M7 OUD ABSOLUM7 Oud Absolu by Yves Saint Laurent is a woody and oriental...
FROM ONLY
£41.90
Yves Saint Laurent Opium for Men
OPIUM FOR MENOpium for men is a fragrance that brings out the man from within...