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Max Factor

Max Factor is considered the godfather of modern makeup and cosmetic. He introduced the film industry to suitable makeup in 1914 which would hold under the stark glare of cameras and lights, later on he expanded his company to the general public with innovative products such as fake eyelashes, foundation and lipsticks as worn by the film stars of that time.
His slogan was that every girl could look like a movie star if she were to use Max Factor makeup.
Today Max Factor is still at the forefront of the cosmetic industry with stores worldwide.

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