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BCBGMAXAZRIA Perfume & Women's Fragrance

Max Azria was born in Tunisia, was trained in France and later relocated to the USA. In 1989 he founded BCBGMAXAZRIA in Los Angeles, sometimes written as just BCBG Max Azria. BCBG is an abbreviation of the French phrase “Bon Chic, Bon Genre” - meaning "Good Stock, Good Family."

The company has since grown into a multinational enterprise at the forefront of American design. Today more than 20 brands are owned by the BCBGMAXAZRIAGROUP which sells to almost 600 retail boutiques worldwide. Max Azria works as head designer, chairman and chief executive officer of the BCBGMAXAZRIAGROUP, employing his wife Lubov Azria as Creative director of the company. Their collections are inspired by and aimed at the modern woman and have been praised for their high quality at competitive price rates. After the acquisition of French couture house Hervé Léger by the BCBGMAXAZRIAGROUP, Azria wrote history by presenting three collections of major labels all owned by the BCBGMAXAZRIAGROUP at New York Fashion Week in 2008: Max Azria, BCBGMAXAZRIA and Hervé Léger. His collections shape American fashion and are popular with many celebrities. Famous fans of the brand are stars include Beyonce Knowles, Catherine Zeta-Jones, Victoria Beckham, Kate Winslet and Angelina Jolie.

Max Azria released the first fragrance under his name in 2001. BCBG Max Azria fragrances are created in collaboration with perfumers Sarah Horowitz and Stephen Nilsen. Their catalogue of female fragrances consists amongst others of the BCBGirls collection including the floral-fruity fragrance Metro (2011), the floral-green Nature (2001), the oriental floral Sexy (2001) and the woody musk scent Star (2001). Their BCBGMAXAZRIA collection includes fragrances like the floral-fruity signature scent Max Azria for women (2011), the floral-fruity Bon Chic (2012) and the oriental floral Bon Genre (2013).

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BCBGMAXAZRIA Bon Genre Eau de Parfum 50ml Spray
BCBGMAXAZRIA BCBG Max Azria Eau de Parfum 50ml SprayI just lovw this perfume
Anwen Roberts,
Review for "BCBG Max Azria Eau de Parfum 50ml Spray" version

This perfume is my alltime favourite but is so difficult to get hold of. It's light and floral and so many people comment on it when I'm wearing it.

BCBGMAXAZRIA BCBG Max Azria Eau de Parfum 100ml SprayEfficient seller, well packed
Itianne Lee,
Review for "BCBG Max Azria Eau de Parfum 100ml Spray" version

Sweet perfume, a bit too sweet for my liking. Doesn't last as long as expected a brand like this would.

BCBGMAXAZRIA Bon Genre Eau de Parfum 50ml SprayEasy-to-wear patchouli scent
Dr Katherine Watson,
Review for "Bon Genre Eau de Parfum 50ml Spray" version

The scent of this perfume is, in summary, a sort of baby powdery floral over a patchouli heart. The patchouli is not too strong, so this reminds me a bit of Lacroix's C’est la fête.


Bon Genre

Bon Genre by BCBGMAXAZRIA is an oriental and floral fragrance for...


Bon Chic by BCBGMAXAZRIA is a floral fruity fragrance for...

BCBG Max Azria

BCBG Max Azria by BCBGMAXAZRIA is a floral and fruity fragrance...

BON GENREBon Genre by BCBGMAXAZRIA is an oriental and floral fragrance for...