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Diane von Furstenberg Perfume & Women's Fragrance

Diane von Furstenberg (or DvF) is a fashion designer known for pioneering the wrap dress. She was once royal, married to Prince Egon of Fürstenberg, but lost her title in 1972 when the marriage ended. Throughout her marriage to Prince Egon she was determined to make her own money so therefore set out to design women’s clothes. In 1974 she launched her iconic wrap dress which garnered her international recognition. The simple dress was an instant hit in that it was flattering for all shapes and sizes. At the time Diane stated it was meant for: “Young and old, fat and thin, poor and rich”. And even today this gorgeous dress is still as popular now as it was then.
By 1976 over a million of the wrap dresses had been sold. Furstenbergs design even made the cover of Newsweek where they compared her to Coco Chanel.

It is not just the wrap dress which has made Diane von Furstenberg popular; she also launched her very own cosmetic line, a home-shopping business, a jewellery collection as well as swimwear, pants, scarves and beachwear. Her bold, colourful designs which are easy to wear have been a big hit with everyone. You will often find celebrities such as Gwyneth Paltrow, Kate Beckinsale, Madonna, Tina Brown, Jessica Alba, Susan Sarandon and Jennifer Lopez wearing her clothes on the red carpet. Kate Middleton is a fan of her evening gown designs.

She is famously best friends with Gloria Vanderbilt and arranged Gloria’s book launch party for the novel obsession. Diane has some experience in this field herself being a best-selling author with more than six books under her belt.

In 1974 she launched the first Diane von Furstenberg perfume. The scent was named after her daughter and called Tatiana. Diane featured in the TV add and said of the fragrance that it was “for a man to love and a woman to remember.” Tatiana is a skillful mix of florals, orange blossom and green notes.


In 1992 the queen of the wrap dress sold most of her company, but re-launched herself in 1997 and you can now shop Furstenberg in over 70 countries. Diane von Furstenberg has been credited with a star on Seventh Avenue's Fashion Walk of Fame in 2008, and in 2010 she received the Gold Medal at the annual Queen Sofia Spanish Institute.
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