Helena Rubinstein Perfume & Women's Fragrance
Helena Rubinstein started her successful business in cosmetics and beauty products for men and women in 1902, by creating innovative concepts such as beauty regimes and adding technical expertise to the production of her skin care products. In the early decades of the 20th century, Rubinstein created the first water-proof mascara and the first modern mascara.
Her products have incorporated vitamins and retinol and she also introduced the idea of anti-oxidant creams to the world of cosmetics. This innovative concept has created products such as Powercell, Skin Rehab, Serum Jour and other skin care face creams. She was also one of the first to talk about how different types of skins need different types of treatments.
Recently, the brand has developed cosmetics and skincare products based on plastic surgery, with the collaboration of Doctor Pfulg, creator of Laclinic-Montreux, in order to obtain the similar effects on the skin without the need for an intervention. Together they have created the range Re-Plasty, with products aimed to restore the skin's plasticity, such as High Definition Peel or Mesolift Cosmetic.
This successful cosmetics empire produces toners, masks, cleansers, make-up removers, day creams, night creams, serums, eye care products, sun care and even deodorants. Some of its biggest collections are Collagenist, Life Pearl, Prodigy and Pure Ritual amongst others.
Helena Rubinstein has also released a number of popular perfumes over the years such as the scent Apple Blossom (1938), that is now manufactured by Kent Cosmetics. During the 70's, the brand released the fragrance Blazer, with green notes. One of Helena Rubinstein's best selling perfumes for women is Barynia (1985), a flowery and exotic fragrance for women.