Jovan Perfume & Women's Fragrance

Jovan firmly put sex into advertisement. Before Jovan it was subtle, with hints of a sexual nature as to what the scent could do for the individual, with Jovan it was headlines such as "Sex Appeal for Sale. Come in and get yours." and "Drop for drop, Jovan Musk Oil has brought more men and women together than any other fragrance in history."
Jovan implemented a sexual marketing strategy that proved to be a very smart venture; their sales soared from $1.5 million in 1971 to $77 million by 1978.
Jovan's Advice: "Get Your Share"…

Jovan Timeline

1971
2011
2010
2010
Satisfaction for Women
SATISFACTION FOR WOMEN

Satisfaction for Women by Jovan. This is a fresh and floral...

2009
2009
Black Musk for Women
BLACK MUSK FOR WOMEN

Black Musk for Women by Jovan is a floral woody fragrance for...

1992
1992
White Musk
WHITE MUSK

White Musk by Jovan. This is a floral and woody fragrance for...

1972
1972
Musk for Woman
MUSK FOR WOMAN

Musk for Woman by Jovan. This is a fresh, floral and aromatic...

Jovan

Articles

THE BEST SUMMER SCENT FOR YOU! – PART TWO
Fragrance families play a big part in your perfect...
AMBERGRIS, CIVET AND MUSK; WHAT ARE THEY AND HOW DO THEY SMELL?
Do you ever wonder where the notes in your perfume come...
Collections
FROM ONLY
£4.50
Jovan Musk for Woman
MUSK FOR WOMANMusk for Woman by Jovan. This is a fresh, floral and aromatic...
FROM ONLY
£4.95
Jovan Musk Oil
MUSK OILMusk Oil by Jovan. This is a floral fragrance for women. It...
FROM ONLY
£7.35
Jovan White Musk
WHITE MUSKWhite Musk by Jovan. This is a floral and woody fragrance for...