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So...? Perfume & Women's Fragrance

So...? fragrances were developed to underline their wearer’s individuality. Especially popular amongst teenagers, the company has recently extended their marketing campaign to include a wider audience. The brand’s name inherits its motto: never apologise for who you are! Other than perfumes and body sprays So...? also offers a range of dry shampoo. The award winning budget brand is available in over 30 countries worldwide.

Their fragrance line consists of an extensive array of women’s perfumes. The signature scent So...? (2003) is a citrus gourmand scent with notes of tangerine and orange blossom on a floral heart and sweet Vanilla base. Other popular perfumes from the original collection are the floral fruity So...? Kiss Me, So...? Sinful, So...? Eternal and So...? Superstar. Their original line of perfumes from 2003 was recently extended with the new Couture range which includes 4 new scents inspired by 4 world capitals. So...? London captures the English capital’s elegant cool with a citrus top, a heart of rose, jasmine and violet and a warm base of Vanilla, sandalwood and musk. Other fragrances from the Couture range include the sweet So...? NYC, the chic So...? Paris and the exotic So...? Rio with notes of Mango, Pineapple and Hibiscus. All fragrances are also available as a 75ml body spray and as part of a perfume gift set.

So...? Timeline

1993
2012
2011
2011
2009
2009
Eternal
ETERNAL

So...? Eternal has a sparkly diamante crystal placed inside the...

Exciting
EXCITING

So...? Exciting is a bubbly scent full of life which opens up...

2006
2006
Superstar
SUPERSTAR

So Superstar is a bubbly and vibrant fruity fragrance. It...

2004
2004
Sinful
SINFUL

So…? Sinful is a blend of strawberries and juicy pineapple,...

2002
2002
Desirable
DESIRABLE

So…? desirable is composed of musk, freesia, magnolia, apple...

2001
2001
Kiss Me
KISS ME

So…? Kiss me contains fresh blackcurrant, pineapple and citron...

1994
1994
So...?
SO...?

So..? is a fruity floral perfume with a twist. It combines juicy...

So...?
Collections
FROM ONLY
£7.30
So...? Eternal
ETERNALSo...? Eternal has a sparkly diamante crystal placed inside the...
FROM ONLY
£6.70
So...? Exciting
EXCITINGSo...? Exciting is a bubbly scent full of life which opens up...
FROM ONLY
£7.40
So...? Kiss Me
KISS MESo…? Kiss me contains fresh blackcurrant, pineapple and citron...
FROM ONLY
£6.65
So...? Sensual
SENSUALSo Sensual combines fruity top notes of mandarin, strawberry and...
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£7.10
So...? Sinful
SINFULSo…? Sinful is a blend of strawberries and juicy pineapple,...
FROM ONLY
£7.40
So...? So...?
SO...?So..? is a fruity floral perfume with a twist. It combines juicy...
FROM ONLY
£4.15
So...? Superstar
SUPERSTARSo Superstar is a bubbly and vibrant fruity fragrance. It...