Vespa Perfume & Women's Fragrance
Italian combat plane manufacturers Piaggio saw an opportunity in the post-war market for affordable mode of transport. They developed their first designs for small motorbikes in the 1940s. The shape of the vehicle reminded Enrico Piaggio of a wasp which is Italian for vespa and thus the famous Vespa Scooter was patented in 1946. It was presented to the media at a Golfing event in Rome where it immediately caused a stir.
In the 1950s the company had a huge boost in sales through Hollywood's discovery of the elegant scooter. It was famously featured in William Wyler's masterpiece Roman Holiday (1953). The Hollywood classic shows Gregory Peck giving a young Audrey Hepburn a lift on a 1951 Vespa. Other Hollywood stars such as Marlon Brando, Dean Martin and Charlton Heston also used the Italian motorbike to drive around set throughout the 50s which made the Vespa extremely popular. A number of Vespa clubs were established worldwide during this time and Piaggio sold the millionth Vespa in 1956. Although the biggest market for Piaggo's Vespas remains Italy, the UK took over this position briefly in the 60s where the rise of the so-called Mod culture made sales rates explode. While sales went down in the 80s and 90s, the company recovered from the losses and recently saw a renewed interest in their classic Vespa models.
The company successfully released a Vespa fragrance collection in 2014 consisting of Vespa Aftershave and Eau de Toilette. Vespa for Her (2014) is a summer fragrance inspired by the Italian way of life. It includes notes of lemon sorbet, Italian bergamot, ginger, orange blossom, apple, cedar, vanilla and musk. It was succeeded by the floral fruity Vespa Sensazione for Her (2015) which was created by perfumer Juliette Karagueuzoglou who also composed the Vespa for Him signature scent.
The moped style vehicle was especially popular with the younger generation for its style and loose licensing requirements. Amongst their most famous models are the very successful Vespa 125 Primavera, the Vespa Rally 180 which was produced between 68 and 73 and the Vespa 50 Special which was popular in the 60s and continues to have many admirers in the present. Most of the iconic models are still on sale today – be it as a modernized relaunch directly through Piaggio or a refurbished Vespa for sale through one of the many private scooter enthusiasts!