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Yardley Perfume & Women's Fragrance

Yardley of London has been around for over 200 years and makes an array of quintessentially British perfumes, toiletries and cosmetics. The name derives from William Yardley who purchased the company from the sons of the founder, Samuel Cleaver, when they went bankrupt. By mid 19th Century the company sold a variety of products, including perfumes, toiletries, hair pomades, soaps and powders. One of their first soaps, Old Brown Windsor, was exhibited at The Great Exhibition of 1851 in The Crystal Palace. The business’ success also drove them to open a high-street shop on Bond Street in London in 1910.

After several modifications to their brand image and logo, Yardley soon became a widely popular brand, which conveyed trustworthiness and expertise. In 1967 Yardley chose British model Twiggy to promote their products. Their success was incredible and they soon became a symbol for the 60s British youth’s style and culture.

Yardley’s most popular scent is Lavender, which is cultivated especially for them in the South of England. Most of their fragrances have a lavender base, however they also use other floral scents, like peony and lily. The Yardley Lavender scent was introduced in England in 1873 and reached America seven years later.

Today Yardley’s female fragrances include both its signature fragrances (Polaire, Daisy, Jade and Diamond) and classical fragrances (Lavender, English Rose, Lily of the Valley, April Violets). English Lavender has become a timeless classic with its unique scent of bergamot and sandalwood mixed with the sweet and relaxing note of lavender. Diamond contains floral notes of lily of the valley and rose, sweetened by accords of pear and honey.

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Yardley Timeline

1912
2016
2015
2015
English Bluebell
ENGLISH BLUEBELL

English Bluebell by Yardley is a floral and fruity fragrance...

2014
2014
Diamond
DIAMOND

Diamond by Yardley is an oriental and floral fragrance for...

2013
2013
Jade
JADE

Jade by Yardley is a woody and floral fragrance for women. It...

Polaire
POLAIRE

Polaire by Yardley is a floral and fruity fragrance for...

2012
2012
Royal Diamond
ROYAL DIAMOND

Royal Diamond by Yardley is a floral fragrance for women. It...

2011
2011
Royal English Daisy
ROYAL ENGLISH DAISY

Yardley has launched Royal English Daisy in honour of the royal...

2008
2008
Iris
IRIS

Iris by Yardley is a Floral Woody Musk fragrance for women. Iris...

Peony
PEONY

A modern, fruity floral with top notes of fresh green leaves, a...

2001
2001
Orange Blossom
ORANGE BLOSSOM

An old time fragrance Ever new. The delightful and heavenly...

2000
2000
1997
1997
English Rose
ENGLISH ROSE

English Rose by Yardley is a floral fragrance for women. It...

1984
1984
White Satin
WHITE SATIN

White Satin was launched by Yardley in 1985 and re-launched in...

1983
1983
Lace
LACE

Lace by Yardley is a floral fragrance for women. It is a...

1976
1976
Chique
CHIQUE

Chique by Yardley is an elegant and sophisticated scent with...

Panache
PANACHE

Launched in 1976, Panache is a popular and established fragrance....

1924
1924
English Lavender
ENGLISH LAVENDER

Blended with a dash of bergamot, sensual sandalwood and calming...

1920
1920
Lily of the Valley
LILY OF THE VALLEY

Lily of the Valley is a beautifully contemporised version of...

1913
Yardley

Articles

FIVE OF MY FAVOURITE.....HAND CREAMS
Read up about my Five Favourite Hand Creams
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FROM ONLY
£3.90
Yardley April Violets
FROM ONLY
£5.45
Yardley Chique
CHIQUEChique by Yardley is an elegant and sophisticated scent with...
FROM ONLY
£4.05
Yardley English Bluebell
ENGLISH BLUEBELLEnglish Bluebell by Yardley is a floral and fruity fragrance...
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£4.10
Yardley English Dahlia
ENGLISH DAHLIAEnglish Dahlia by Yardley is a green floral fragrance for...
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£6.30
Yardley English Daisy
ENGLISH DAISYEnglish Daisy by Yardley is a green fruity fragrance for...
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£3.75
Yardley English Lavender
ENGLISH LAVENDERBlended with a dash of bergamot, sensual sandalwood and calming...
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£4.00
Yardley English Rose
ENGLISH ROSEEnglish Rose by Yardley is a floral fragrance for women. It...
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£6.65
Yardley Iris
IRISIris by Yardley is a Floral Woody Musk fragrance for women. Iris...
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£5.75
Yardley Jade
JADEJade by Yardley is a woody and floral fragrance for women. It...
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£13.80
Yardley Kiri
KIRIKiri by Yardley is a floral fragrance for women. It contains...
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£5.40
Yardley Lace
LACELace by Yardley is a floral fragrance for women. It is a...
FROM ONLY
£3.65
Yardley Lily of the Valley
LILY OF THE VALLEYLily of the Valley is a beautifully contemporised version of...
FROM ONLY
£5.40
Yardley Panache
PANACHELaunched in 1976, Panache is a popular and established fragrance....
FROM ONLY
£4.60
Yardley Peony
PEONYA modern, fruity floral with top notes of fresh green leaves, a...
FROM ONLY
£6.80
Yardley Polaire
POLAIREPolaire by Yardley is a floral and fruity fragrance for...
FROM ONLY
£10.65
Yardley Royal Diamond
ROYAL DIAMONDRoyal Diamond by Yardley is a floral fragrance for women. It...
FROM ONLY
£4.40
Yardley Royal English Daisy
ROYAL ENGLISH DAISYYardley has launched Royal English Daisy in honour of the royal...
FROM ONLY
£7.10
Yardley White Satin
WHITE SATINWhite Satin was launched by Yardley in 1985 and re-launched in...