Acqua di Parma is an Italian company that sells luxury goods, most notably fragrances and candles. They are known for their brightly coloured round boxes and their exquisite colognes. The company began as a small perfume factory in Parma, Italy and have always specialized in the light and airy compositions of this region, quite unlike the heavier scents of other European perfumers. Their main fragrance, Colonia, was created in 1916 and the fresh and lemony cologne, created with natural ingredients from the region, made the company known all over Europe.
In the 1930's Acqua di Parma began using their now iconic bottles and boxes, making their scents instantly recognisable. Soon, Hollywood stars interested in Italian fashion and luxury goods were using Colonia and the company continued to grow in both size and reputation. With time Acqua di Parma began to offer more products than their original Eau de Colognes, including scented candles, leather goods and fragrances for women.