Jade Goody was a TV personality who became famous through her appearance in the reality TV show Big Brother. Between 2002 and 2008 Goody was a well known celebrity with a high media presence. In 2008 she was diagnosed with cervical cancer and her battle with the illness was publicly recorded up to her untimely death in March 2009. There have been a number of tribute programmes about the Essex girl who is today considered the ultimate reality star. Her tragedy provoked a wave of cancer awareness with a distinct rise in cervical screenings amongst British women which has become known as the Jade Goody Effect.
The entertainer also introduced a very successful fragrance line in collaboration with beauty distributor Jigsaw ELS consisting of the oriental floral Shh...(2006) and the floral fruity Controversial (2008).