Shiseido Bath & Body

Revolutionary skincare brand Shiseido can be traced back to 1872. The company was originally founded as a pharmacy by Arinobu Fukuhara. Arinobu was the head pharmacist to the Japanese Imperal Navy. When he was working at the company they created the first toothpaste, Fukuhara Sanitary Toothpaste, to be widely available in Japan in 1888. His innovative thinking resulted in a large clientele, mainly consisting of royals and people among higher circles. Later on their journey Arinobu's son Yushin transformed the pharmacy into the cosmetic empire it is today. His idea to focus on creating skincare and cosmetic products stemmed from the extensive travels and experiences he had enjoyed while studying abroad in France. A staple in this transition is the Eudermine skin lotion which is still available to this day as the Shiseido Eudermine Revitalizing Essence. Shiseido opened their first non-pharmacy store in 1916 along Takewa-cho and released their revolutionary face powders just a year later.

Keeping advertising and developing unique brand awareness in high regards, the Shiseido gallery was opened in 1919 which is now the oldest gallery open to the public in Japan. Shiseido started branching out to other countries when setting up Shiseido of Hawaii in 1962. Only a year later they started their first export to Europe, destination: Italy. Not only is Shiseido improving their own business, they take pride in making more jobs available and influencing their community in a positive way. This is verified by their collaboration with the Harvard University to open the world's first dermatological research centre in 1989, opening the Shiseido Corporate Museum and the Ecole Shiseido university, their participation in the United Nations Global Compact and the launch of their tree planting program in China.
They currently own over forty companies under the Shiseido Group including Laura Mercier, Nars, bareMinerals and the perfume departments of Elie Saab and Narciso Rodriguez.

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