Pupa was established in 1974 in Milan, Italy. The company has worldwide distribution, however, their headquarters remain in Italy. The brand is mainly famous for their make-up kits, but they also produce perfumes, treatments, bath products and different kind of cosmetics. Within their range of beauty treatments, they have products to re-shape, anti-ageing and volume for both body and face.
Some of their best selling products are the Pupa Lasting Color Nail Polish, the maxi volume mascara Diva's Lashes or the Breast Enhancer, a cream specifically created to add volume to the breast.
Within their fragrance line, they have numerous creations in collaboration with international perfumers, with names such as Air De Fio No. 1 (and its following versions), Air de Fio Passion Pois, Bleu Ciel Pupa and Fio Fiorilu En Fleur.