Sally Hansen is a nail care brand which was founded by Sally Hansen and her husband in 1957. Combining her knowledge in the field and instinct for innovative nail care and her husband's technical knowledge as a chemist, the pair developed the famous Hard As Nails formula which remains one of the brand's best selling products. Sally Hansen's product range includes nail colour and care, beauty tools, self-tanning as well as hair removal products. Sally Hansen is sold internationally and is the best selling nail care brand in the USA.
Based in New York City, the brand's biggest market is the US but their products are also available in 16 other countries around the world. Owned by Coty, Sally Hansen sells their products to all major drug stores in the USA and the UK. They are closely connected to the fashion industry and have repeatedly collaborated with a number of designers such as Alexander Wang, Mendel, Naeem Khan, Prabal Gurung and Rachel Roy.
Sally Hansen's nail care collection includes nail hardener, nail treatments, thickeners, nail growth serum and strengtheners as well as protective base and top coats. They offer almost 50 shades of coloured nail varnish as part of their Complete Salon Manicure range, including the popular colours “Shell We Dance?”, “Haute Chocolat”, “All Fired Up”, “Red-Handed” and “Mermaid's Tale”. Their Miracle Gel collection (2015) is based on a 2-step manicure that lasts up to 14 days without requiring the use of light as common with other gel manicures. A top coat has to be applied to any of the various shades in order to achieve the effect. Available colours include “Game of Chromes”, “Truffle Shuffle”, “Smartease” and “Pink Cadillaquer”.