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So...? Cosmetics

So...? is a fragrance brand which was first introduced in 2003 and has since been a favourite amongst budget fragrance brands. The varied collection of female fragrances is aimed at a younger demographic. All scents were developed by perfumer Vanessa Prudent and meant to encourage their wearer to express their individuality. Other than fragrances and body sprays, the brand also offers dry shampoo and fragrance gift sets.

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