Aramis was launched in 1964 by Estee Lauder as a prestige grooming brand for men. It was one of the first premium brands with scents and grooming products targeted towards the modern man. Their first fragrance was called Aramis – For Him. It is a woody aromatic fragrance for men which originally only came as an Aftershave Splash. Today you can get this iconic Aramis scent as an EDT, a body shampoo, a talc and a gift set and it remains as popular today as it was back in 1966 when it was first launched.
Aramis doesn't just cater to men, they have in recent years developed a few classic fragrances for women as well, but the majority of the Aramis brand design is still geared towards men.