Shiseido is best known for their revolutionary skincare, combining ingredients and production methods from the East and the West. With ten amazing skincare ranges the ones that are most loved are Ibuki, Benefiance and Ultimune. The Ibuki collection consists of seven different products with most popular the Beauty Sleeping Mask and the Ibuki Softening Concentrate, winner of the Allure award. The anti-ageing skincare line repairs the skins protective liquid barrier with use of lamium album flower and citrus junos seed extract. Benefiance WrinkleResist24 perfects the skin by plumping every wrinkle on the face, no matter how fine or deep by adding mukurossi extract to their products. The Ultimune collection consist of two serums that protect the skin against signs of anti-ageing and the damage that it brings. The serums focus on preventing the signs of anti-ageing, rather than fixing them. The Ultimune collection is suitable for all skin types.
Among their skincare products that are mainly catered to women, Shiseido also launched a collection just for men. The Shiseido Men Collection focuses on the needs of the male facial skin. The collection's emphasis lies on hydration and nourishment, helping the skin recover after shaving and environmental toxins. The Skin Empowering Cream is for the man who prefers a hassle-free application that improves overall skin condition. Shiseido Men Hydrating Lotion leaves the skin feeling fresh and hydrates especially well after shaving. Another amazing product is the Men Deep Wrinkle Correcter, a face cream housed in a closed bottle complete with pump to preserve its active ingredients.
Shiseido urges customers to combine products from their different collections as they have made sure that they are compatible, recognising that every individual has unique needs. All their products are ophthalmologist and terminologically tested.