Piz Buin is a Swiss company started by Franz Greiter. He started releasing suncare products in the 1940's after sustaining serious sunburn while climbing the Piz Buin mountain that would give his company its name.
Greiter was also instrumental in introducing SPF, sun protection factor, which is displayed on all suncare products today.
Piz Buin sells affordable suncare protection but there's nothing cheap about their wares. The products are created by scientists and expert beauticians to provide the best possible protection against the sun. All Piz Buin products contain their UVA/UVB sun protection formula.